TYPES OF RESEARCHES CONDUCTED BY MAR CONSULT
Contents
Our research studies allow our customers to get information regarding the whole set of possible objects of study.
We are experienced both in researches directed at narrow tasks’ solution and complex projects combining several research areas.
Market
- Market volume
- Market structure
- Capacity / market potential
- Market segmentation
- Market dynamics
- Market development factors
- Market development forecasting
- Competitive environment analysis
- SWOT-analysis
Product / Service
- Consumption models and habits
- Consumption structure
- Consumption barriers and motivation
- Product's price elasticity
- Optimal product price
- Development and testing of product's concept, product's improvement:
- Product's idea
- Product's image
- Product's appearance
- Product's perception in competitive environment
Brand
- Brand's soundness
- Brand's equity
- Brand's potential
- Brand's positioning
- Brand's satisfaction
- Brand's loyalty
- Brand's perception
- Brand's concept development and testing:
- Brand's image
- Brand's positioning
- Brand's value
- Monitoring of the brand
Communication
- Communication efficiency evaluation
- Product's image perception
- Analysis of purchase decision-making process and factors affecting it
- Advertisement testing (clips, slogans, concepts etc.)
- Development of advertising concepts and ideas
- Communication channel's efficiency analysis
- Communication improvement means
Consumer / Customer
- Consumer's segmentation, segment size determination
- Promising segments
- Target audience / target audience's potential growth
- Consumer's portrait, lifestyle and habits
- Consumer's psychological type
- Consumer's preferences
- Effective consumer communication channels
- Consumer's/customer's satisfaction and loyalty
- “Lost customers” – reasons for customer switching to rivals
Distribution
- Analysis of distributors and their shares
- Study of distribution channels and system
- Efficiency evaluation of existing dealer network
- Price policy of market players
- Penetration and shelf share
- Price analysis
- Level and quality of display
- Level and quality of recommendation
Partners / Employees
- Partners search
- Partner's work check
- Service's quality evaluation
- Employees’ work quality evaluation
- Competitors’ work quality evaluation
Healthcare / Pharma
- Basic market study for a disease – “market understanding study”: disease’s definition; general patients’ flow; flows by disease types, by treatment methods; current diagnostic and treatment methods; specialists’ role in treatment
- Market share and market potential for a drug
- ATU study
- REP Check
- Patient's behavior, lifestyle and needs
- Patient's pathway