LIST OF METHODS AND RESOURCES USED DURING RESEARCH ACTIVITIES

Methods
Resources

MAR Consult pays special attention to data gathering process because the research result significantly depends on it.

Our customers should expect MAR Consult to offer the most modern techniques executed on a highly professional level. All our research studies are carried out in a strict accordance with the ESOMAR’s quality standards.

First of all we are aimed at effective tasks resolution which each of our customers faces. That is why for each customer we select the most optimal solution from our whole tool set in order to provide the best results.

Quantitative methods

Face-to-face interviews including interviewing at respondent’s home
Street interviews
Point-of-sale interviews
Hall tests
Phone interviews
CATI
CAPI
On-line interviews

Qualitative methods

Group discussions (focus-groups)
In-depth interviews
Game focus-groups
Expert focus-groups and interviews
Extended creative focus-groups
On-line focus-groups and in-depth interviews
In-home visits
Purchase tracking
Document analysis, content analysis
Participant observation
Mystery Shopping

Resources

The company possesses all required resources which allow us to conduct large-scale research applying various research methods.

Focus-groups and in-depth interviews

To conduct focus-groups and in-depth interviews MAR Consult uses specialized rooms with the following equipment:

Digital DVD recorder
Comfortable customers’ room for observation of research process
Focus-Vision for Internet broadcasting of focus-groups and in-depth interviews

CATI-center

All projects involving phone interviews are realized with the use of the CATI-center. CATI-center was opened by MAR Consult in 2010. It was equipped in accordance with the most advanced technologies to date. Features and capacities of our CATI-center:

40 CATI-stations
Possibility to conduct 62,500 CATI-interviews a month
Digital record of all interviews
Smart redial
Qualified operators with at least 2 years of work experience in research field

CAPI

CAPI is one of the most advanced data collection methods. Computer form filling opens great opportunities in the process of collection and further analysis of received information. Our company actively applies this method in our research. To conduct CAPI-interviews we use:

20 portable computers
Wireless 4G internet-connection
Qualified supervisors and interviewers moderating electronic form completion

Interview

MAR Consult has moderator network in all Russian regions. We pay special attention to the training and control of our moderators because data reliability is the priority for our company.
Features and capacities of our moderator network:

4,000 moderators
Conducting interviews in cities with the population above 50,000 people
Up to 2,000 interviews a day
Vertical and horizontal quality control system
Penalty and reward scheme for moderators