AREAS OF COMPANY'S ACTIVITY

Pharmaceutics

Pharmaceutical research is one of the main areas of company’s operations. We’ve been carrying out research projects in this area for more than 7 years and have accumulated a considerable experience from the studies conducted in this area.

MAR Consult conducts research in both the ОТС medicines and the prescription (Rx) medicines segments of the market.

Extensive experience and well-established cooperation with medical centers in all major Russian regions allows us to carry out projects of any difficulty including those with the rare nosology. That is why our clients entrust us with projects that are aimed at studying of hard-to-get specialists and patients.

The result of our work in a constant cooperation with leading international and Russian pharmaceutical companies such as: Sandoz, Novartis and Eli Lilly.

Food products and beverages

FMCG field which includes food products is a vast area for marketing research. Methods of research in this field are being constantly developed and improved by MAR Consult.

For the past 8 years MAR Consult has been helping both new and existing brands that are present on the supermarket shelves to conquer Russian market with its research studies.

By using the whole range of high end research methods we help our customers to succeed in brand management, advertisement testing and advertising campaign efficiency monitoring, motivation detection, consumption studies and placing of new products on the market.

Our experience with the customers working on a food products market shows high demand for making prompt management decisions. That is why we always pay special attention not only to the quality of our data but also to the project’s dynamics because no one understands better than us how important it is for our customers to have all the necessary information on time.

The largest Russian and foreign companies and their brands are among our customers in the segment of food products and beverages: Razgulyai, Rollton, SAB Miller.

Agriculture

Agriculture is a large consumer of products and services provided by the other sectors of economy. Agricultural machinery construction, tools construction, chemical and other types of industries are focused on agriculture.

Due to a high interest of our customers to this area of economy MAR Consult has been conducting research for more than 5 years in this segment of economy. During these years we have been conducting complex projects aimed at studying producers, distributors and ultimate consumers of goods and services produced by the agriculture. We also regularly carry out projects that study advertising concepts’ testing of agricultural goods.

Our experience and knowledge of the specifics of this market allow MAR Consult to effectively solve tasks of our clients in this area of economy. In B2B interviews we always aim at high level of target audience reach – agronomists, technologists and other target groups notwithstanding inconsistency of objects under study and low phone line penetration in agricultural organizations. The qualification of our employees specialized in these projects allows us to get complete and accurate information that is necessary to achieve a positive result on the project.

We cooperate with such international companies as Syngenta, Delaval and GEA in this area of research.

Machinery construction

Machinery construction is one of the largest sectors of industry. For more than 6 years we have been providing Russian and international companies that work in this field with precise and reliable information. Our company has a unique competence that allows us to carry out complex projects in the area of machinery construction. We conduct research aimed at determination of market volume and structure, study of competitors’ activities, evaluation of the dealers’ network, study of decision-making scheme and B2B customers’ preferences.

Our research experience allows us to conduct qualified interviews with both technical specialists and various managers including companies’ heads. Our research activity always results in comprehensive and accurate information about the issues under study.

Complex products are usually presented in the area of machinery construction: equipment, components, and specialized machinery. That is why complete immersion it the subject of our study and detailed knowledge of our customer’s product and business processes are some of our main working principles. This allows us to provide precision in the data collection process as well as the high accuracy level of analytic outcome.

Reliability of our data allows the customers of MAR Consult to use it with confidence while making management decisions. Based on the research results provided by MAR Consult our customers determine development strategies, open new offices, invest funds into new production capacities, place new products on the market.

Caterpillar, MAN Diesel and Siemens are among our customers.

Automotive industry

MAR Consult has been conducting regular research in automotive industry for more than 5 years. Results of our research allow our customers to improve their policy towards specific car brands and solve many other business related issues.

We conduct a wide variety of research studies in this field including Car Clinics, Usage & Attitude, image studies, advertisement efficiency evaluation and evaluation of operation of dealers’ network.

Research in the automotive industry is often aimed at the study of a narrow customer group limited by the use of a specific car brand, income level or lifestyle. While conducting research we always aim at strict selection of respondents who would completely comply with the target audience features that our customer wants to see. Within this principle we constantly extend our capabilities to reach target audience.

Our company also has an extensive experience in B2B research conducted in automotive industry. Due to high level of expertise of MAR Consult in this area and professionalism of our moderators we successfully carry out projects in the segment of commercial vehicles.

We conduct research for large Russian and international groups of companies such as Renault -Nissan, GAZ Group and KAMAZ Automotive Corporation.

Consumer electronics (and household appliances)

Consumer electronics is one of the industries where marketing research is used most actively. MAR Consult has been cooperating with the largest market players in this sector as well as with retail networks that produce their own private labels.

We carry out a wide range of projects in this field including Usage & Attitude, Mystery Shopping, testing of advertisements and new products, price studies, purchase tracking.

For the ease of reach of target audiences we constantly extend the set of arrangements with retail outlets, large retail networks and markets that specialize on the sale of the household appliances and electronics.

Due to our successful work we’ve gained confidence of such market leaders in their respective fields of operation: Panasonic, Canon, Epson.